Thinking back, pre-covid, did you consider that visit to your local big-box bookstore an entertainment experience? For those lucky enough to attend a book signing or celebrity talk, you’re even more aware of the lasting impact that encounter had on your deep connection to the store’s brand. For Canadian retailer Indigo, at the centre of all this is Jeremy Cammy, who for over 20 years has been behind the scenes creating memorable moments and events to entertain and transform us into brand advocates. There’s a lot to being Jeremy as you’ll learn in this episode.
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